“It’s a basic truth of the human condition, that everybody lies. The only variable is about what.” — Gregory House, M.D. Do you find yourself often feeling like your customers are not telling you the whole truth? Guess what? You’re right! Customers lie all the time — they’re only human…

“Mathematics is the language in which God has written the universe.” — Galileo Galilei The divine proportion, aka the golden ratio, the golden number, the golden section, the golden cut, or phi (Φ) is a mathematical ratio that describes the perfectly symmetrical relationship between two proportions. …

“Archetypes are complexes of experience that come upon us like fate, and their effects are felt in our most personal life.” — Carl Jung Humans connect with people, not with logos, packaging or price points, so if you want loyal customers who support, trust, or even love your brand —…

“It all depends on how we look at things, and not how they are in themselves.” — Carl Jung One of the most important attributes of successful people is their ability to grow in the face of adversity, rather than shrinking. There’s nothing easy about undoing years of social conditioning…

“Do not act as if you were going to live ten thousand years. Death hangs over you. While you live, while it is in your power, be good.” — Marcus Aurelius I used to hate the world for my lack of progress. I felt frustrated and despondent. I blamed everything; my finances, the government, society — until I took a step back and accepted that I was the problem. Specifically, my mindset was. I was addicted to safety.

Most brand owners (and many designers) have the wrong idea about logos, and by extension, design in general. They think that design is about following trends and having the coolest, “loudest” or prettiest logo around. It makes sense that this is a problem because design is often taught as something synonymous with art — a belief that couldn’t be further from the truth. There are countless failing or underperforming brands suffering undeservedly because of this misconception.